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It's written by the founder of DuckDuckGo and he talks through all the different potential marketing channels and how to choose what's best for your company.
I thought it was pretty actionable and there wasn't much "fluff".
One day after reading his blog for several months, I asked myself -- if this is what he offers for free, I wonder how good his books must be! And that's how I started reading his books. I would recommend you Purple Cow, Ideavirus and Permission Marketing, but most of them are very good.
https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/d...
It's a quick read, well-written, and the points it makes are as true now as ever, especially I think in terms of true "marketing" - that is, identifying the subsegment among the total addressable market for your particular product that you have the best shot of converting into paid customers, and some approaches for doing so.
Before you do anything else, read this book: https://www.amazon.com/dp/1484825985 Don't rush through it. Read slowly, if needed, to get full understanding. Source: I'm a software engineer whose marketing skills have so far generated multiple 6 figures in pretax profit, closing on 7.
Before you do anything else, read this book: https://www.amazon.com/dp/1484825985 Don't rush through it. Read slowly, if needed, to get full understanding. Source: I'm a software engineer whose marketing skills have so far generated multiple 6 figures in pretax profit, closing on 7.
I never comment on hn posts, but I had to login to a long dormant account just to back up what this guy is saying. OP, if you're actually reading these comments, you need this book. It's a great primer on Copywriting and Direct Response Marketing, which imo is the best form of marketing. Allright, I'll log back out now.
I'll give a shout out to Ries and Trout's 22 Immutable Laws of Marketing https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/d... It's a quick read, well-written, and the points it makes are as true now as ever, especially I think in terms of true "marketing" - that is, identifying the subsegment among the total addressable market for your particular product that you have the best shot of converting into paid…
You just marketed Hacky to us. Congrats! Or was that your intention all along? :)
I enjoyed Traction https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu... It's written by the founder of DuckDuckGo and he talks through all the different potential marketing channels and how to choose what's best for your company. I thought it was pretty actionable and there wasn't much "fluff".
My #1 recommendation would be to read Seth Godin, he has a blog[1] and he writes daily. More often than not, each week he has a piece of advice that ends up being really valuable. One day after reading his blog for several months, I asked myself -- if this is what he offers for free, I wonder how good his books must be! And that's how I started reading his books. I would recommend you Purple Cow, Ideavirus and Permis…
You could list Hacky on Product Hunt if you haven't already. Also some people seem to like Triberr (I'm not one of them).
Do you have any tips for listing it on ProductHunt?