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Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

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Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#12
post #5

Yeah ads. If you're on iOS check out Apollo, made by a solo developer and does not display ads. I'm not sure what the equivalent on Android would be (someone chime in if you know).

> If you're on iOS check out Apollo

Webpage[1] and AppStore[2] link to save you guys time, since AppStore search is horribly broken.

[1] https://apolloapp.io/ [2] https://apps.apple.com/app/id979274575

Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#14
“We know that Redditors are so privacy-conscious,” says Victoria Taylor, director of Communications at Reddit, referring to the site’s community of registered users. So privacy-conscious, indeed. A number of sub-Reddits, which are user-made discussion and link-sharing forums, are devoted to the practice of online privacy tactics, education, and information. A noble Redditor respects “Reddiquette,” refusing to reveal the personal information of a fellow Redditor.

https://geomarketing.com/reddits-safe-play-in-the-game-of-ge...

Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#15
post #5

Yeah ads. If you're on iOS check out Apollo, made by a solo developer and does not display ads. I'm not sure what the equivalent on Android would be (someone chime in if you know).

> If you're on iOS check out Apollo Webpage[1] and AppStore[2] link to save you guys time, since AppStore search is horribly broken. [1] https://apolloapp.io/ [2] https://apps.apple.com/app/id979274575

Thanks for that! I forgot to add a link.

Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#16
post #5

Yeah ads. If you're on iOS check out Apollo, made by a solo developer and does not display ads. I'm not sure what the equivalent on Android would be (someone chime in if you know).

It's not only ads.. well in the end it is, but that app's largely about stickyness and push vs. pull.

By visiting the website, you're the one pulling, wanting to visit and viewing the content or messages on your time. By installing the app, any message or update is pushed to you instantly, pulling you to the website, making it less your decision to visit, but being pulled in. A Medusa-like call that's hard for many to resist.

Reddit are not unique in this. Even updated 'XXX sent you a new DM' from Twitter via email for example.

Anyway, I'm shot of Reddit. Their recent purge shut down a lot of subs that for many were mutual support groups caught in the cross-fire of admins vs. sophisticated trolls using them as flare-scatter to escape themselves.

Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#19
User retention on mobile is much higher as compared to websites. Now, people are more attention deficit. Everyone I know has a weird habit of opening their phone and checking their "FEED" (could be reddit, could be fb or insta even). All this on mobile.

Ads is a good reason too. In my past workspace, we spent a crazy amount of money on facebook ads and got 80% of traffic from their mobile app.

Reddit is trying to follow the same too.

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