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Ask HN: What is the best way to target restaurants and small businesses?

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Re: Ask HN: What is the best way to target restaurants and small businesses?

#11
post #2

Out of curiosity, does anyone even go to a restaurant's actual website anymore? I personally go straight to DoorDash or GrubHub to find my desired restaurant, or something like Yelp or Zomato if need be.

I usually use Foursquare to find restaurant with a good rating or cuisine I like and to the restaurants page directly from there.

Re: Ask HN: What is the best way to target restaurants and small businesses?

#12
Shoeleather

Like a lot of the comments here hint at, most of these places do t care at all to be up to trend on the latest plug-in integrated junk.

They could probably use a hand with making their product easier to buy, but the margins are tight and no one wants another Yelp.

Show them how you’re going to help them make more sales, or pay less on fees for the sales they make.

Or just enjoy your sandwich.

Not everyone needs ML/NLP/freespace/Kubernetes/feature flags (Bingo!), but they’d probably benefit from using Stripe

Re: Ask HN: What is the best way to target restaurants and small businesses?

#13
post #2

Out of curiosity, does anyone even go to a restaurant's actual website anymore? I personally go straight to DoorDash or GrubHub to find my desired restaurant, or something like Yelp or Zomato if need be.

Imagine an internet where small businesses don’t have websites anymore. Their only options are to be listed on DoorDash and GrubHub.

Of course people go to websites still. I find your question uninformed.

Re: Ask HN: What is the best way to target restaurants and small businesses?

#15

Almost every brick and mortar company’s website includes a phone number. Call 5 of them and order a meal, when you pick it up ask to talk to the manager for a minute. Elevator pitch: you’ve got 5-10 seconds to get them to ask for more time. “When I was ordering food I noticed that I couldn’t prepay online, I almost thought of going somewhere else, how come you don’t have a way to pay before coming in?” “Don’t know ho…

Restaurant owners: Oh, we have thought of it, many guys comes in and invite us just like you. But at the moment, we’re unable to use it. Maybe sometime in the future.

P/s: there is another they won’t tell

Re: Ask HN: What is the best way to target restaurants and small businesses?

#16

Has anyone ever interacted with a chat bot to which they did not just type “agent” until they got a human?

I have. I typically type "representative" until I got a human.

Swiggy (a deliver app in India) has very nice bot feature for handling most of the queries.

You don't have to type but select from bunch of choices and then the bot automatically does the needful.

Examples

Report an item is missing from the order. The bot pops ups the list - asks the user to select which item is missing - refunds automatically.

for most use cases I would rather have the bot do the work for me than having to talk to a rep.

Re: Ask HN: What is the best way to target restaurants and small businesses?

#17

Almost every brick and mortar company’s website includes a phone number. Call 5 of them and order a meal, when you pick it up ask to talk to the manager for a minute. Elevator pitch: you’ve got 5-10 seconds to get them to ask for more time. “When I was ordering food I noticed that I couldn’t prepay online, I almost thought of going somewhere else, how come you don’t have a way to pay before coming in?” “Don’t know ho…

Restaurant owners: Oh, we have thought of it, many guys comes in and invite us just like you. But at the moment, we’re unable to use it. Maybe sometime in the future. P/s: there is another they won’t tell

If I heard that objection I'd record a video of me ordering from a competitor down the street compared to placing an order with the prospect.

Showing the prospect how easy it is in some situations against reality is a good way to highlight a real pain point.

Prospects tend to fall into three categories: [1] they'll buy no matter what you do, [2] they won't buy no matter what you do or [3] they'll buy depending on how you sell to them.

Many prospects feel they're in group 2 but if you can outline how your solution solves a problem or provides an opportunity, many of those group 2's will change their tune. The hard part is keeping their attention so you've got to get to value quickly, making it personal is just as important IMO.

Re: Ask HN: What is the best way to target restaurants and small businesses?

#18

Almost every brick and mortar company’s website includes a phone number. Call 5 of them and order a meal, when you pick it up ask to talk to the manager for a minute. Elevator pitch: you’ve got 5-10 seconds to get them to ask for more time. “When I was ordering food I noticed that I couldn’t prepay online, I almost thought of going somewhere else, how come you don’t have a way to pay before coming in?” “Don’t know ho…

Restaurant owners: Oh, we have thought of it, many guys comes in and invite us just like you. But at the moment, we’re unable to use it. Maybe sometime in the future. P/s: there is another they won’t tell

Particularly with credit cards, brick and mortar stores have been promised lower fees by many card processing vendors. As soon as you mention credit cards, I'm done listening.
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