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Ask HN: Can I offer different prices to different users for the same product?

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Re: Ask HN: Can I offer different prices to different users for the same product?

#11
different prices to different users are foundational to the wedding industry and airlines/hotel, just off the top of my head. When I worked in travel a long time ago, there was a saying that if any 2 people paid the same price, somebody did their job wrong (paraphrasing - it was a very long time ago)

In both of those cases however it's very easy for the vendor to cover their tracks. I imagine it would behoove you to do the same if you're taking a similar tack.

Re: Ask HN: Can I offer different prices to different users for the same product?

#12
Most Enterprise vendors work that way but it always leaves a bad taste with me. When given the choice I will always go with a vendor who has clear and transparent pricing.

But realistically there is probably more money made in hiding prices and haggling a lot. Just be aware that the sales cycle will be much longer.

Re: Ask HN: Can I offer different prices to different users for the same product?

#13

different prices to different users are foundational to the wedding industry and airlines/hotel, just off the top of my head. When I worked in travel a long time ago, there was a saying that if any 2 people paid the same price, somebody did their job wrong (paraphrasing - it was a very long time ago) In both of those cases however it's very easy for the vendor to cover their tracks. I imagine it would behoove you to…

My concerns generally revolve around the situation where users find out they've been charged different prices.

Re: Ask HN: Can I offer different prices to different users for the same product?

#15

Yes, totally. This is common practice. A tip though. If you are attempting to connect directly with end users many folks are turned off by a "Contact Sales" only option. You should have something that is totally self serve, like try for $50/month for a single instance, but if you need more seats please "Contact Sales". This gets people in the door. Almost every large company that does any type of enterprise sales wil…

That's probably the way to go. Once you hit five or six figures usually the lawyers will get involved anyway so they can then deal with all the haggling. But something up to high four figures I just want to be able to order it and be done without waiting for months.

Re: Ask HN: Can I offer different prices to different users for the same product?

#16
They sure do but that's why businesses that hide their pricing behind "Contact sales for a quote" are always the last option to get considered; it's like a giant sign saying "We're going to gouge you as much as we can get away with!".

And, of course, if the customer finds out that other customers are getting better pricing, expect them to raise hell until they get the same price or better.

Re: Ask HN: Can I offer different prices to different users for the same product?

#17
post #13

different prices to different users are foundational to the wedding industry and airlines/hotel, just off the top of my head. When I worked in travel a long time ago, there was a saying that if any 2 people paid the same price, somebody did their job wrong (paraphrasing - it was a very long time ago) In both of those cases however it's very easy for the vendor to cover their tracks. I imagine it would behoove you to…

My concerns generally revolve around the situation where users find out they've been charged different prices.

Nothing will happen in that case other than you maybe having to adjust the price.

Re: Ask HN: Can I offer different prices to different users for the same product?

#19

Yes, totally. This is common practice. A tip though. If you are attempting to connect directly with end users many folks are turned off by a "Contact Sales" only option. You should have something that is totally self serve, like try for $50/month for a single instance, but if you need more seats please "Contact Sales". This gets people in the door. Almost every large company that does any type of enterprise sales wil…

Pick something socially acceptable to gate enterprise. Like pick okta / logging / compliance features that only enterprise will want.

An example (I know multiple companies using this to great effect): allow self-service signups. Starting at $60k/year, the enterprise account includes monitoring of what all users @company.com are getting up to.

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