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Ask HN: SEO checklists and what to do next?

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Re: Ask HN: SEO checklists and what to do next?

#11

Post by annajohnson »

You'll benefit from familiarizing yourself with - and using - certain tools. Here is a list of keyword tools:

http://www.kikabink.com/news/7-top-keyword-research-tools-fo...

And here is a list of competitive analysis tools:

http://www.kikabink.com/news/top-16-free-web-analytics-tools...

Re: Ask HN: SEO checklists and what to do next?

#12

Post by patio11 »

staunch wrote: post #10
patio11 wrote: post #5

I think a checklist gets you to C+ SEO at best. It will work for baseline on page optimization, but after you have title tags and headers you have to start asking information architecture, keyword selection, and strategy questions. Those get tricky! Checklist item: implement scalable method of link generation... sounds less than actionable to me.

Scalable method of link generation that 99% of SEO-focused people never implement: have a remarkable product.

Is that your PR strategy, too? It could use improvement. (And, regardless, it isn't a checklist level item either way.)

Re: Ask HN: SEO checklists and what to do next?

#13

Post by bherms »

If you use Firefox, I highly recommend the SenSEO plugin (https://addons.mozilla.org/en-US/firefox/addon/9403/). This comes in handy big time for me almost every day in addition to this SEO cheat sheet from SEOmoz (http://www.seomoz.org/blog/the-web-developers-seo-cheat-shee...).

Re: Ask HN: SEO checklists and what to do next?

#15

Post by byoung2 »

patio11 wrote: post #5

I think a checklist gets you to C+ SEO at best. It will work for baseline on page optimization, but after you have title tags and headers you have to start asking information architecture, keyword selection, and strategy questions. Those get tricky! Checklist item: implement scalable method of link generation... sounds less than actionable to me.

implement scalable method of link generation

One example of a scalable method of link generation I've seen is Tjoos.com's badge system. Tjoos.com is a coupon/deal site, and merchants who place a Tjoos badge on their site get more prominent placement on the site (e.g. homepage placement, higher in the search results, etc.).

Re: Ask HN: SEO checklists and what to do next?

#16

Post by derefr »

rbeale wrote: post #9

Start a Blog that resides on your website (either blog.YOURCOMPANY.com or www.YOURCOMPANY.com/BLOG). Blogging is the easiest way to 1) add pages that will be indexed by Google and the other engines and 2) act as "link bait" where other bloggers will read your content, share it with friends and colleagues and create content of their own and link back to your site. on page seo is approx 25% or less of SEO - identifying…

> either blog.YOURCOMPANY.com or www.YOURCOMPANY.com/BLOG

Most definitely the latter, actually. PageRank "juice" doesn't cross subdomain boundaries.

Re: Ask HN: SEO checklists and what to do next?

#17

Post by joshklein »

staunch wrote: post #10
patio11 wrote: post #5

I think a checklist gets you to C+ SEO at best. It will work for baseline on page optimization, but after you have title tags and headers you have to start asking information architecture, keyword selection, and strategy questions. Those get tricky! Checklist item: implement scalable method of link generation... sounds less than actionable to me.

Scalable method of link generation that 99% of SEO-focused people never implement: have a remarkable product.

Unfortunately, no matter how many anecdotal examples (suffering from survivor bias) new media authors give to support "just make it remarkable," the graveyard of failed companies is littered with those that had distribution problems for incredibly good products.
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