You could partner with a developer and create some themes and sell them in theme marketplaces. That's one way designers can make scalable recurring revenue. Most of the customer support will be on the developer's side to solve bugs and installation problems.
Ask HN: Retainer ideas for a designer
11–20 of 21 posts
Re: Ask HN: Retainer ideas for a designer
#12I'd pay a designer for retainer. We have a designer we work with at the moment who is great and I have ongoing needs. Woudl be easier to send bits and pieces as we need them instead of batching.
Re: Ask HN: Retainer ideas for a designer
#13- "As a developer, one could host a webapp and charge for a retainer (with hardly any ongoing work)"
This is not really true. Depending on the stack / type of project, there is a number of things you do on regular basis to maintain a project. People are bad at technology and a lot of it for me is usually fixing human error (especially CMS driven projects).
Also, the one time something breaks and the developer has to spend time rectifying the issue is spread out as a cost across a number of payments.
Not just a rant - there is an answer in what I've said - value is offered as part of the retainer. Client receives the peace of mind they need and doesn't have to worry about having to find someone to fight fires, when they do eventually hit.
Find things that offer value, be it peace of mind or something else, and upsell towards the end of your projects.
Re: Ask HN: Retainer ideas for a designer
#14Anytime I've ever charged a retainer, it's been because there has been ongoing work and they've needed me to be available at short notice. A retainer acts as a little bonus to keep me from giving another gig higher priority.
Re: Ask HN: Retainer ideas for a designer
#15Doing work rocks
Re: Ask HN: Retainer ideas for a designer
#16- "As a developer, one could host a webapp and charge for a retainer (with hardly any ongoing work)" This is not really true. Depending on the stack / type of project, there is a number of things you do on regular basis to maintain a project. People are bad at technology and a lot of it for me is usually fixing human error (especially CMS driven projects). Also, the one time something breaks and the developer has to…
This. I use a service to keep two servers online. They worry about updates, security issues, and what-not. If I want to know if the latest $OhChristWhatNow affects me, I don't have to deep-dive the forums. I email my service- they're on it.
I deal with other servers, but leave these biggees to the full-time pros.
Re: Ask HN: Retainer ideas for a designer
#17A client of mine had a designer on a retainer. They're a mail order business and would sometimes get very last minute offers on ad space just as magazines were going to press - and the designer had to be available to crank out a print ad with their very latest offers at very short notice. Unfortunately they stopped print advertising in the end and he was let go. They do send a lot of marketing emails but employ someo…
Do this. Look for clients that regularly run banner ads or similar (or offer services / run ads yourself based on that offering). Offer X amount of time, or up to X ads per month - whatever is fair for your price. Some clients will use it all, some clients are just happy to have a designer on hand who can whip up what's needed (so money for very little). Similarly, just offer clients retainer work. X amount per month…
There was lastly some guy or girl at HN who talked about his or her company which does precisely what you say as a service!
Don’t know name anymore
Re: Ask HN: Retainer ideas for a designer
#18This question is confusing. It sounds like you just want money without providing value. I would worry less about that part. Figure out something you can actually provide first without thinking about the free money, maybe a-lot x hours a month for providing additional digital assets (you made their logo but if they need it in different sizes, colors, svg, included with a picture, facebook banner, google business, some advertisement, etc) that might have value if they can't do that themselves or don't have the time. It's almost always the later.
Re: Ask HN: Retainer ideas for a designer
#19Create visual assets that can be reused (templates, logos, icons, illustrations) and sell those on various marketplaces? Apply subscription model licensing to the designs you create for clients?
Re: Ask HN: Retainer ideas for a designer
#20A client of mine had a designer on a retainer. They're a mail order business and would sometimes get very last minute offers on ad space just as magazines were going to press - and the designer had to be available to crank out a print ad with their very latest offers at very short notice. Unfortunately they stopped print advertising in the end and he was let go. They do send a lot of marketing emails but employ someo…
Do this. Look for clients that regularly run banner ads or similar (or offer services / run ads yourself based on that offering). Offer X amount of time, or up to X ads per month - whatever is fair for your price. Some clients will use it all, some clients are just happy to have a designer on hand who can whip up what's needed (so money for very little). Similarly, just offer clients retainer work. X amount per month…
I think Design Pickle does this?