However, that cliche stands true - marketing and sales are hard. ‘Cold emails’ feel extremely spammy to me, as I know when I’m on the receiving end they get deleted almost straight away. I’m working on content marketing (blog posts etc.), but that is a slow burn that doesn’t provide any returns for a while, or at least that is how looks to me from the outside.
At the same time, it’s a great experience and I’m loving that fact I get to talk to strangers about tech and security almost daily, it is certainly a great new way to look at things.