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See also CMS Critic ( https://www.cmscritic.com/ ). That said, everybody seems to move to Wordpress these days. It’s not nearly as diverse as it used to be.
1. See if it has to integrate with any software. Find out what marketing really really needs to still have, and what they could switch out if necessary.
2. See what they do. What kind of changes they need to make and how often. Find out what sorts of changes cannot wait weeks for an IT ticket.
This could narrow it down, and then you can get input from the other departments and iterate toward a decision.
Then have them play with it. They'll probably say oh shit, why can't I just do _____.
See also CMS Critic ( https://www.cmscritic.com/ ). That said, everybody seems to move to Wordpress these days. It’s not nearly as diverse as it used to be.
My company does a lot of high-end CMS builds and WordPress is never even on the table. The hot thing at the moment is headless cloud CMS like Contenful or Prismic. Our deep-pocketed clients are more likely to go for something like AEM or Sitecore. For low-touch systems, we'll usually just recommend a static site generator.
Earlier quoted context omitted.
My company does a lot of high-end CMS builds and WordPress is never even on the table. The hot thing at the moment is headless cloud CMS like Contenful or Prismic. Our deep-pocketed clients are more likely to go for something like AEM or Sitecore. For low-touch systems, we'll usually just recommend a static site generator.
I've heard of Sitecore, but AEM. What's that?
Since Adobe acquired Omniture and some ad management companies, it sells it as an all-in-one marketing platform even though those integrations are mostly worthless. It makes for an awesome marketing demo, but it's ultimately very disappointing.