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Ask HN: How would you tell that your app is going to require a subscription?

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11–13 of 13 posts

Re: Ask HN: How would you tell that your app is going to require a subscription?

#11
post #6

I would expect speech therapists to want to pay for the app, speech therapy apps and apps for doctors in the states are usually pretty pricey. I wouldn't expect any medical office to balk at $9/mo . . . if anything you should raise the price, that seems too inexpensive. I'd do three plans $49, $99 and $199 depending on features/levels you can offer or maybe per doctor/staff/patient depending on your app. Do you have…

Now I'm not sure whether I'm being too pessimistic or just if we're really very poor in here. hahaha

Actually, doctors usually make a lot of money (at least US$70k/year) here in Brazil if compared to other careers but, unfortunately, it doesn't seems to be the same for speech therapists (most of them won't make more than US$15k/year).

I really like your price anchoring and completely agree with you but, at the same time, I'm also afraid to scare my audience. hahahah

As soon as I have any results about this thing, I'm gonna blog about it and share here!

Thank you very, very much for you help and attention, saluki!

Re: Ask HN: How would you tell that your app is going to require a subscription?

#12
post #4

Hope it helps, but I wouldn't worry about it. Give a trial so they can test it out. If people are disappointed, then they weren't likely to be your target market anyway (especially if they assume the apps are free!) I'd also suggest charging more than $9 a month. I appreciate there's a currency difference between the US & Brazil, however that's really not a lot of money. Consider the human support side alone. One que…

It definitely helps, traskjd! You really got me thinking by mentioning the effort necessary to provide support. Initially I thought that the whole service is kind of self-explanatory but we're receiving a flood of questions about the product without even have launched it yet. Imagine when they all start using it.

I'm only afraid to scare them by pricing it too far from their expectations, but you really have a good point!

Your help was very important. Thank you very, very much! :-D

Re: Ask HN: How would you tell that your app is going to require a subscription?

#13
post #6

I would expect speech therapists to want to pay for the app, speech therapy apps and apps for doctors in the states are usually pretty pricey. I wouldn't expect any medical office to balk at $9/mo . . . if anything you should raise the price, that seems too inexpensive. I'd do three plans $49, $99 and $199 depending on features/levels you can offer or maybe per doctor/staff/patient depending on your app. Do you have…

Now I'm not sure whether I'm being too pessimistic or just if we're really very poor in here. hahaha Actually, doctors usually make a lot of money (at least US$70k/year) here in Brazil if compared to other careers but, unfortunately, it doesn't seems to be the same for speech therapists (most of them won't make more than US$15k/year). I really like your price anchoring and completely agree with you but, at the same t…

y, if they are at a lower salary you would have to keep the price lower . . . maybe try an introductory price for those already interested at $9/mo and increase that to $19/mo after 30 days . . . and see if signups keep coming in. Or maybe you're on the mark and charge $9/speech therapist, not sure if they typically work one on one with a group of patients or if they work for a clinic where you'd have 10 therapists under one main speech therapist. maybe do individual plans at $9 and then office plans for up to 15 at $99 or up to 25 at $199/mo contact us for larger plans.
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