I would expect speech therapists to want to pay for the app, speech therapy apps and apps for doctors in the states are usually pretty pricey. I wouldn't expect any medical office to balk at $9/mo . . . if anything you should raise the price, that seems too inexpensive. I'd do three plans $49, $99 and $199 depending on features/levels you can offer or maybe per doctor/staff/patient depending on your app. Do you have…
Actually, doctors usually make a lot of money (at least US$70k/year) here in Brazil if compared to other careers but, unfortunately, it doesn't seems to be the same for speech therapists (most of them won't make more than US$15k/year).
I really like your price anchoring and completely agree with you but, at the same time, I'm also afraid to scare my audience. hahahah
As soon as I have any results about this thing, I'm gonna blog about it and share here!
Thank you very, very much for you help and attention, saluki!