If there is lower time pressure and their customers are your customers, maybe the partnership route is a better first step (look for BizDev folks). In those talks it should become clear how important you are to their business, or not.
Ask HN: How would I sell my company to RackSpace, EMC, RedHat, VMWare?
11–17 of 17 posts
Re: Ask HN: How would I sell my company to RackSpace, EMC, RedHat, VMWare?
#12If they want it they'll call you.
Seems a little indirect. I've done plenty of sales in the past and it seems to me that in many cases things need to be actively sold rather than waiting for a buyer to turn up.
At that revenue, you should be able to contact someone to do M&A for you or get you in touch with the business development teams. You won't necessarily have to do this... if you don't know how already. Just pay someone.
Re: Ask HN: How would I sell my company to RackSpace, EMC, RedHat, VMWare?
#13If they want it they'll call you.
Re: Ask HN: How would I sell my company to RackSpace, EMC, RedHat, VMWare?
#14Re: Ask HN: How would I sell my company to RackSpace, EMC, RedHat, VMWare?
#15Which is a cute way of saying: if you are successful, and play in another company's sandbox, they will eventually talk to you.
So don't worry about cold intros. That's not how it works. You can't convince someone who doesn't know you to buy you. Succeed first. That will put you on the map. Getting the right intro is frankly the least of your challenges.
Re: Ask HN: How would I sell my company to RackSpace, EMC, RedHat, VMWare?
#162. Talk to their corporate development team. Their job is to buy companies. Hopefully they've reached out to you. Otherwise, you likely don't have any leverage.
3. Hire bankers to find you other potential bidders to drive the price up. The good ones will know all the corp dev people.