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Ask HN: How would I sell my company to RackSpace, EMC, RedHat, VMWare?

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11–17 of 17 posts

Re: Ask HN: How would I sell my company to RackSpace, EMC, RedHat, VMWare?

#11
Two quicks things. What is the time pressure to sell? Do you share customers with them or do they consume your product directly?

If there is lower time pressure and their customers are your customers, maybe the partnership route is a better first step (look for BizDev folks). In those talks it should become clear how important you are to their business, or not.

Re: Ask HN: How would I sell my company to RackSpace, EMC, RedHat, VMWare?

#12

If they want it they'll call you.

Seems a little indirect. I've done plenty of sales in the past and it seems to me that in many cases things need to be actively sold rather than waiting for a buyer to turn up.

My opinion is a bit uninformed as I've never sold a company for any significant price, but I can't imagine a company with 1+ billion market capital making a bid on a smaller company that has less than $10 million revenue.

At that revenue, you should be able to contact someone to do M&A for you or get you in touch with the business development teams. You won't necessarily have to do this... if you don't know how already. Just pay someone.

Re: Ask HN: How would I sell my company to RackSpace, EMC, RedHat, VMWare?

#13

If they want it they'll call you.

This is the correct answer. Large companies are always on the lookout for possible competitors as well as businesses with a complementary model. When you gain traction you'll get the call(though you can assist the process somewhat, as pointed out above)

Re: Ask HN: How would I sell my company to RackSpace, EMC, RedHat, VMWare?

#15
As the saying goes, "companies are not sold but bought".

Which is a cute way of saying: if you are successful, and play in another company's sandbox, they will eventually talk to you.

So don't worry about cold intros. That's not how it works. You can't convince someone who doesn't know you to buy you. Succeed first. That will put you on the map. Getting the right intro is frankly the least of your challenges.

Re: Ask HN: How would I sell my company to RackSpace, EMC, RedHat, VMWare?

#16
1. Partner with them. If that goes well, they'll be clamoring to buy you. This also gets you an internal business unit/advocate to push for something.

2. Talk to their corporate development team. Their job is to buy companies. Hopefully they've reached out to you. Otherwise, you likely don't have any leverage.

3. Hire bankers to find you other potential bidders to drive the price up. The good ones will know all the corp dev people.

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