I am surprised they were not prepared, our servers were down for 4 hours.
Who can handle this scale of an attack?
AWS
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You'll probably find that they're targeting one of Linodes customers rather than the actual Hosting company. As for the reason, it's normally trying to get money out of them, or just to take a website offline for a while (e.g. the DDoS is from a competitor). Most attacks will continue until you can prove that your no longer affected by them and can clean out the dirty traffic, this is quite expensive to do though.
I don't think they're targeting customers, because they have attacked almost every datacenter... strange behaviour...