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Ask HN: Why buy domains and 301 redirect them to me?

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Ask HN: Why buy domains and 301 redirect them to me?

#1
Say I'm running a SaaS product, example.com.

Somebody has bought several domains like getexample.com, buyexample.io, joinexample.net, and is 301 redirecting them to example.com.

What's their play here? Is this setup for a phishing attack in the future? Are they just going to try and sell the domains to me in the future? Not encountered behaviour like this before (or at least, I don't know if this is the beginning phase of a common scam)

Re: Ask HN: Why buy domains and 301 redirect them to me?

#3
They'll weaponize them at some point. How exactly is to be seen, but if people associate your product with domains you do not control (e.g. via SEO searches and hyperlinks left in public places), then everyone is on the hook the moment these domains stop redirecting to your service.

Re: Ask HN: Why buy domains and 301 redirect them to me?

#6
post #2

People do this for SEO purposes. They think that this increases the amount of backlinks to their site, thus increasing their rank in Google and other search engines. This is less true than it used to be, but people still do it.

Backlinks to which site?

The fraudulent domains are only sending traffic to OP.

My guess is that they want to either phish visitors, or they want to ask OP for affiliate revenue, like a digital version of the guys who wash your windshield or your shoes without asking first, and then ask for money.

Or planning to threaten to divert organic traffic through the impersonation domains away from the canonical domain, if you don't pay them.

Re: Ask HN: Why buy domains and 301 redirect them to me?

#7
post #2

People do this for SEO purposes. They think that this increases the amount of backlinks to their site, thus increasing their rank in Google and other search engines. This is less true than it used to be, but people still do it.

Sure, but it's not their site, it's mine!

And they're not obvious mouse slips like redirecting googl.com -> google.com - they're more of the form mydomain.com.

I was mostly interested in what the actual play from them here is tbh

Re: Ask HN: Why buy domains and 301 redirect them to me?

#10
post #9

Do you have an affiliate plan, or likely to have one? Maybe they plan to redirect with their affiliate ID at some point?

Don't have an affiliate program, and I don't think we've got anything to suggest we will have one in the future (frankly our billing process is pretty bare bones and affiliate stuff isn't something we're looking at right now).

We're a small bot security/captcha company and pretty regularly get various attacks thrown at us - figuring out if somebody is up to something more along those lines was my main concern.

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