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Ask HN: To those with successful browser extension(s), how did you grow it?

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Ask HN: To those with successful browser extension(s), how did you grow it?

#1
I maintain a handful of browser extensions and one of them is gaining traction. I'm now looking for marketing avenues and curious to hear from anyone that may have gone down this path before.

Since it appears the Firefox and Chrome stores themselves don't offer any kind of visibility-boosting features, are there any other tools/services you've found useful to increase the number of active weekly users?

Re: Ask HN: To those with successful browser extension(s), how did you grow it?

#2
I have no experience to share on the creator side, but as a user I am ever fearful of extensions getting rugpulled. Many popular but fading extensions sell out to nefarious companies just looking for users to adspam. Please don't do that.

The simplest way to grow it is to share the link to it in this thread – you have eyes on you, take advantage of them.

Re: Ask HN: To those with successful browser extension(s), how did you grow it?

#3
post #2

I have no experience to share on the creator side, but as a user I am ever fearful of extensions getting rugpulled. Many popular but fading extensions sell out to nefarious companies just looking for users to adspam. Please don't do that. The simplest way to grow it is to share the link to it in this thread – you have eyes on you, take advantage of them.

Thanks for the idea of sharing the extension but I'd like to focus any discussion around growth itself.

As for being concerned about a rugpull, I definitely get it. My approach is to keep as much of the product open source as possible and be very transparent around any ownership changes.

Re: Ask HN: To those with successful browser extension(s), how did you grow it?

#4
post #3
post #2

I have no experience to share on the creator side, but as a user I am ever fearful of extensions getting rugpulled. Many popular but fading extensions sell out to nefarious companies just looking for users to adspam. Please don't do that. The simplest way to grow it is to share the link to it in this thread – you have eyes on you, take advantage of them.

Thanks for the idea of sharing the extension but I'd like to focus any discussion around growth itself. As for being concerned about a rugpull, I definitely get it. My approach is to keep as much of the product open source as possible and be very transparent around any ownership changes.

I've built a tool for this. How can I DM you?

Re: Ask HN: To those with successful browser extension(s), how did you grow it?

#5
I used to have a pretty successful browser extension that I shut down because the site it worked on shut down.

I grew it by adding features that people would ask for on the site's forums, for example a user would say "hey can we have x feature?" and I would respond saying "great idea, I added x feature to my extension y!" This was very effective and over time others would start responding saying my extension had whatever feature they were asking, capitalizing on how relatively slow companies are to implement features.

This does rely on the extension having a site it operates on and having a forum for users though. If I were to do it today I'd focus on finding places where my extension's users concentrate, Discord, a community Slack, or otherwise, and doing the same thing.

Re: Ask HN: To those with successful browser extension(s), how did you grow it?

#6
post #4
post #3

Earlier quoted context omitted.

Thanks for the idea of sharing the extension but I'd like to focus any discussion around growth itself. As for being concerned about a rugpull, I definitely get it. My approach is to keep as much of the product open source as possible and be very transparent around any ownership changes.

I've built a tool for this. How can I DM you?

I've added my contact email to my profile, thank you.

Re: Ask HN: To those with successful browser extension(s), how did you grow it?

#7
post #4
post #3

Earlier quoted context omitted.

Thanks for the idea of sharing the extension but I'd like to focus any discussion around growth itself. As for being concerned about a rugpull, I definitely get it. My approach is to keep as much of the product open source as possible and be very transparent around any ownership changes.

I've built a tool for this. How can I DM you?

I would like to know as well. Can you please DM me?

Re: Ask HN: To those with successful browser extension(s), how did you grow it?

#8
post #5

I used to have a pretty successful browser extension that I shut down because the site it worked on shut down. I grew it by adding features that people would ask for on the site's forums, for example a user would say "hey can we have x feature?" and I would respond saying "great idea, I added x feature to my extension y!" This was very effective and over time others would start responding saying my extension had what…

Great ideas, thanks. I've had similar success searching for common problems using Google, finding the highest-positioned Reddit result, and leaving a response with a link.

Re: Ask HN: To those with successful browser extension(s), how did you grow it?

#9
Since this is the right crowd, for those who make money with your extension, how do you do it? I'm contemplating building an API for license checking and a simple webapp for registration / subscription management, but if anybody's using the off-the-shelf options I'd be interested to hear about your experience.

Re: Ask HN: To those with successful browser extension(s), how did you grow it?

#10
post #5

I used to have a pretty successful browser extension that I shut down because the site it worked on shut down. I grew it by adding features that people would ask for on the site's forums, for example a user would say "hey can we have x feature?" and I would respond saying "great idea, I added x feature to my extension y!" This was very effective and over time others would start responding saying my extension had what…

I have a similar type of product that depends on a third party and I use LLMs to automate most of the work. I feed it batches of Discord/Discourse messages from the third party’s community along with a prompt containing my feature set and it flags messages that might be relevant so that I can reply to them (manually, although the LLM generates some starting points based on examples replies).

The false positive rate at first was over 50% but with some prompt tweaks and back testing, it’s approaching 10-20%

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