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Ask HN: How important are keyboard shortcuts for new SaaS?

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Ask HN: How important are keyboard shortcuts for new SaaS?

#1
Hey guys, I see many new start ups showing the fact that their software is full of keyboard shortcuts. It seems to be a huge argument pushing conversion as it's high on the landing page. I am wondering how important this is for you when you see a new product ? does it make you want to try ?

Re: Ask HN: How important are keyboard shortcuts for new SaaS?

#2
If you are asking whether or not the marketing of such things improves my chances of using a product? No, not in the slightest. It is completely irrelevant to me during that initial marketing/sales phase.

However, if I choose to use a product because it solves a problem I have for a fair price, and they add shortcuts to improve the quality of life while using it, that is likely to retain me as a user longer when new competitors inevitably arise.

It is also a good thing for accessibility of the app, so shortcuts are a good idea in general.

They just are not a good marketing bullet point. (IMO)

Re: Ask HN: How important are keyboard shortcuts for new SaaS?

#5
N of 1, but I have never looked at a product and said “wow, this has keyboard shortcuts, let me try it out!”

And unless you have users who login to your product every day (e.g. Twitter or replit), I doubt it matters for retention either.

One exception might be products where speed and ease of use are vitality important, such as figma.

Re: Ask HN: How important are keyboard shortcuts for new SaaS?

#7
Keyboard shortcuts are generally useful for technical power users - think people who learn keyboard shortcuts in Excel vs those that use Excel a lot but don't. So in other words, a pretty small minority of users. Is your target audience that small minority of users? If not, then keyboard shortcuts aren't that useful. They are also difficult to integrate into every feature as you grow larger, especially for non standard shortcuts (if you're building a web app)

Re: Ask HN: How important are keyboard shortcuts for new SaaS?

#9
I think it's mostly companies cargo culting Linear and Superhuman, whose value propositions are their superior UX for power users. I think that can work for productivity tools like them, but not sure if it makes sense for like an ecommerce tool, for instance.

Re: Ask HN: How important are keyboard shortcuts for new SaaS?

#10
You need to be more specific. Keyboard shortcuts aren't usually something people think about on websites.

But if you're releasing a desktop application, then you're better off setting up the infrastructure to support keyboard shortcuts now rather than later down the line.

And for the love of God, make them customizable (even as simple as a JSON file) otherwise you're always going to have frustration from users using unusual keyboard, setups, other countries, different IMEs etc.

You also have to think about your target demograph and the expected workflows around your product. Is your product designed to be used a few times a week, or is it something that needs to constantly be used and there's dozens of mouse clicks associated with every action?

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