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Ask HN: Will subscription based design agency work in 2024?

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Ask HN: Will subscription based design agency work in 2024?

#1
Hi, I'm Erfan. I've been designing websites, mobile apps, and SaaS platforms for more than 11 years. A few days ago I introduced a model where you can provide design services on a monthly subscription basis.

This is like Netflix for design. I worked a couple of months and released my subscription-based website pentaclay.com

But I'm not sure if that's going to see some light in 2024. Please share your honest opinion about this.

Re: Ask HN: Will subscription based design agency work in 2024?

#2
I've seen a few designers doing this and with the help of the new AI models available the rise of productivity will make this business model more common for services, I think.

I'm developing something similar to sell my service as a software engineer. Something like Service-as-a-software, the opposite of software-as-a-service.

Re: Ask HN: Will subscription based design agency work in 2024?

#3
It is an interesting idea and the site is very well executed -- nice work!

I guess one question I have is that it seems like there will need to be a linear relationship between the number of subscriptions sold and the number of designers working? Even if a design takes an hour and the turnaround guarantee is two business days, then that designer can only manage up to 16 subscriptions.

Given your pricing, that example may work out ok but then you'd have to pause new subscriptions until you can hire a new designer. Curious to hear what you think

Re: Ask HN: Will subscription based design agency work in 2024?

#4
Is this a sly marketing post disguised as a Ask HN? Maybe a Show HN would be better? I'm not offended, just this doesn't seem like a true asking for opinions type of Ask HN post.

Setting that aside, this is totally a valid business model - design joy (https://www.designjoy.co/) has been doing this for years now.

We're in a risk free subscription based economy.

Re: Ask HN: Will subscription based design agency work in 2024?

#5

Is this a sly marketing post disguised as a Ask HN? Maybe a Show HN would be better? I'm not offended, just this doesn't seem like a true asking for opinions type of Ask HN post. Setting that aside, this is totally a valid business model - design joy ( https://www.designjoy.co/ ) has been doing this for years now. We're in a risk free subscription based economy.

For $5000 a month or more, why shouldn't a company just hire the designer directly?

Re: Ask HN: Will subscription based design agency work in 2024?

#6
post #5

Is this a sly marketing post disguised as a Ask HN? Maybe a Show HN would be better? I'm not offended, just this doesn't seem like a true asking for opinions type of Ask HN post. Setting that aside, this is totally a valid business model - design joy ( https://www.designjoy.co/ ) has been doing this for years now. We're in a risk free subscription based economy.

For $5000 a month or more, why shouldn't a company just hire the designer directly?

I would imagine $5k/month is much cheaper than hiring a designer. I don't hire designers but that is a $60k/year salary which seems rather low and then add +40% on top of whatever salary for benefits.

Re: Ask HN: Will subscription based design agency work in 2024?

#8

Is this a sly marketing post disguised as a Ask HN? Maybe a Show HN would be better? I'm not offended, just this doesn't seem like a true asking for opinions type of Ask HN post. Setting that aside, this is totally a valid business model - design joy ( https://www.designjoy.co/ ) has been doing this for years now. We're in a risk free subscription based economy.

Hey @matt_s, thanks for your suggestion. I'm new at HN, hopefully, I will understand the platform better within a few days.

Yes I was inspired by design joy, hopefully I can make this subscription model work. Thankd buddy.

Re: Ask HN: Will subscription based design agency work in 2024?

#9
post #5

Is this a sly marketing post disguised as a Ask HN? Maybe a Show HN would be better? I'm not offended, just this doesn't seem like a true asking for opinions type of Ask HN post. Setting that aside, this is totally a valid business model - design joy ( https://www.designjoy.co/ ) has been doing this for years now. We're in a risk free subscription based economy.

For $5000 a month or more, why shouldn't a company just hire the designer directly?

I'm working remotely from my home country and I'm getting paid almost $5000 a month working from home.

Imagine if you want to hire someone from the USA, UK, or other top-tier economic countries how much do you need to pay an 11+ years experienced designer?

At Pentaclay I started with $2500 a month which is almost half of what I'm getting paid as remote designer, so same quality with lesser price with no month-to-month commitment from the client side.

I hope you get the point.

Re: Ask HN: Will subscription based design agency work in 2024?

#10

It is an interesting idea and the site is very well executed -- nice work! I guess one question I have is that it seems like there will need to be a linear relationship between the number of subscriptions sold and the number of designers working? Even if a design takes an hour and the turnaround guarantee is two business days, then that designer can only manage up to 16 subscriptions. Given your pricing, that example…

True! You raised a valid question.

With $2500 a month it's not likely you'll get 50 clients a month within a year. Unless you spend some crazy amount of money on marketing and influencers.

So the math is simple you grow with your client list and designer list parallely. So when there are 5 clients you might need only 2 senior designers to handle the workload.

Plus, I'm also a designer, I'll be working alongside until business goes into a certain position.

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