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Ask HN: Why is the printer industry so scammy?

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Ask HN: Why is the printer industry so scammy?

#1
I've been wondering what the rationale for the (home/personal) printer industry to be this predatory and opaque is.

Cartridges that go bad after a set amount of pages regardless of the ink level. Quality of printing going down over time just so that a technician can reset a counter. High prices.

I thought that maybe the digitalisation of paper work had made the margins so thin that the only way to go forward was to resort to the mess that we have right now. But afaik the same was true 20 years ago.

In particular, there is some brand that was praised for consumer friendly practices here on HN that joined the dark side recently too; Brother iirc.

Most people I know "print at work", and they don't want to have a printer because when they did have one, the experience was atrocious.

People that do print at home, are mostly photographers that want physical prints of their photos.

I wonder if there's anyone here who worked in the industry and could provide some insight.

Re: Ask HN: Why is the printer industry so scammy?

#2
I think you touched all relevant points. Through my filter, there are either the "serious" customers (you mentioned them: offices and photographers) who are too smart to be scammed. And then there are private consumers who lack the knowledge to pick a printer and because they print only occasionally. I wonder if for the consumer market segment investing into a good printer is it even worth, considering that 2D printing at home is rivalled by many online services who print on far superior printers and deliver at home?

Re: Ask HN: Why is the printer industry so scammy?

#8
Home printers are like coffee pod machines:

The money is made on the ink/coffee, and machines are pushed at a discount to dominate the ink/coffee distribution.

The market is big and uncritical. Investing in high-quality machines is a long game that many can't justify and so avoid.

Re: Ask HN: Why is the printer industry so scammy?

#9

I think you touched all relevant points. Through my filter, there are either the "serious" customers (you mentioned them: offices and photographers) who are too smart to be scammed. And then there are private consumers who lack the knowledge to pick a printer and because they print only occasionally. I wonder if for the consumer market segment investing into a good printer is it even worth, considering that 2D printi…

It would be better for the consumer printer segment to die off, and for the consumer to see the price of a proper printer that works correctly, and decide whether to buy that or use a print service.

Re: Ask HN: Why is the printer industry so scammy?

#10

You should probably clarify if you're asking about inkjet printers. I bought a laser printer almost 2 years ago. No complaints so far, but we'll see how long that lasts.

I have a Brother laser printer/scanner combo that I bought 8 years ago, I actually wish it broke down so I could replace it with something that supports AirPrint without feeling bad about throwing out perfectly good hardware
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