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How do you handle this?
Trying to keep track of what's trending tires me out. Why is it always hate, hate and hate. Why is it always politics or some celebrity expressing their "concerns" or cute puppies.
Seriously though, isn't this like everything? Stop trying to shortcut it and actually put in the work. The people that grew massively overnight are outliers. The other 99.9999% put in time and effort to cultivate the following they wanted.
What sort of audience do you want? What do they want to see? Put your ego aside, answer those questions, then create genuinely engaging content that ticks that box and isn't a rehash of every other account in the same niche. If you can't offer something different, why would I follow you instead of them?
Practice? Seriously though, isn't this like everything ? Stop trying to shortcut it and actually put in the work. The people that grew massively overnight are outliers. The other 99.9999% put in time and effort to cultivate the following they wanted. What sort of audience do you want? What do they want to see? Put your ego aside, answer those questions, then create genuinely engaging content that ticks that box and i…
And sorry I can't give you an upvote because that would ruin the number. :)
Edit: someone ruined the number :(
Focus on SOMEone before going for EVERYone.
If you are small and try to reach everyone, you're spreading yourself too thin to reach anybody at all. And reaching a small group already gives you a tiny playing field to accidentally go viral one day.
Practice? Seriously though, isn't this like everything ? Stop trying to shortcut it and actually put in the work. The people that grew massively overnight are outliers. The other 99.9999% put in time and effort to cultivate the following they wanted. What sort of audience do you want? What do they want to see? Put your ego aside, answer those questions, then create genuinely engaging content that ticks that box and i…
Yeah I get it. Found something to remove toxicity from my feed. And sorry I can't give you an upvote because that would ruin the number. :) Edit: someone ruined the number :(
Once you have that, you can now use a trickle down process that exposes you to the audience via local celebrities of the niche.
That's how things "blow up".
Trying to piggy-back a top trend when you're unrelated is also doomed. It's just spam. As you've noticed, trying to get people who don't care to sign up to something that you evidently don't care about either is futile and demoralising.
You have to have a niche. You have to be relevant to people, not topics. Oh, and the advice is radically different depending on platform; I'm mostly HN/Twitter. Few of us is pretty enough for Instagram.
Sounds like you should stop. Obsessing over social media isn't healthy and unless (perhaps even if) you're doing it professionally I very much doubt it's going to bring you value proportional to it's (negative) emotional and psychological impact.
So I think the best step is to pick one social media platform and study people who have successfully gained traction on that specific platform.
I'd suggest getting your hand on a marketing 101 book or online courses, take the shortcut here by learning from others and stop trying out things at random.
And depending on your business: be prepared to shell out money in ads. Be very careful. If you don't know how then it's the time yet.