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ASK Hn: Funding a "small" startup in London

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ASK Hn: Funding a "small" startup in London

#1
Hi everyone

I have just arrived in London and have created a web startup - I have a couple of products that I think can generate income, but am focusing on the strongest one first ... I am looking for funding to quit the 9-5 job and concentrate on the main product. The funding I am looking for is about 20,000 pounds ... can anyone point me in the right direction? I am unsure if I should look for an investor to gain contacts etc, or if I should approach the banks for a loan? Any comments and advice appreciated!

Re: ASK Hn: Funding a "small" startup in London

#2
You could probably try getting started by reaching out to some EU-focused angel investors - there's quite a few in london.

I keep a list on Twitter with a few who are active: http://twitter.com/#!/list/f/eu-angels There's also AngelList for Europe here: http://angel.co/europe

There are also other options. Since you're aiming for 20k, which is not a high amount, you may want to try the 3 f's first - Friends, Family, Fools. A personal loan might work too. It boils down to how much risk you're willing to take. (I'd go with angels first, because investing is what they do and they can help you more than just providing you with cash.)

Re: ASK Hn: Funding a "small" startup in London

#3
Firstly, this is not financial advice, I'm not a vc (I am a business coach, fwiw) etc. See these as generalisations, not guaranteed cases for any individual situation (such as your startup).

As a general guide, Banks won't lend money against a start-up business. The business is not a secured asset at this point. For £20K, you may be able to get a loan against other assets you have (such as a house, though if you've just arrived you probably forgot to pack one of those) or even an unsecured personal loan (more difficult, particularly up to £20K, and I've just experienced my own no-credit-history fun having moved to London so I know there aren't many organisations or banks with lazy cash to splash around).

Start-up seed funding is often called the 'Friends, Family, and Fools' round. Since £20K is a small amount (compared, of course, to bigger amounts), it may be possible to borrow it from friends and family who know and trust you, or 'fools' who don't know you but decide to trust you anyway. This is, generally, your best bet for amounts of this size. You mention looking to gain contacts - is it possible to leverage the contacts you already have?

Finally, in regards to taking investment from someone who is an investor. They will probably want to see a business plan - more specifically, what are you going to do with £20K? I'd say your lifestyle will be different to mine (I have, for instance, an international mortgage and a beautiful wife to part-fund) - it costs us just under £5K/month to live reasonably well in London, and a single in a shared flat could probably get by for £2K - do you want £20K so you can live for ten months, or is some of that specifically earmarked for marketing, training, software programmes etc? It may be easier to find an investor for slightly more money, if you have some specific investments planned, than for a smaller amount designed solely to rescue you from 9-5.

Once again, these are all generalisations. You already have the web startup created and a couple of products - that may be all you need, with the right introduction, to progress. Oh - I'm always happy to make time for coffee to discuss - see my profile for contact details.

Re: ASK Hn: Funding a "small" startup in London

#4

Firstly, this is not financial advice, I'm not a vc (I am a business coach, fwiw) etc. See these as generalisations, not guaranteed cases for any individual situation (such as your startup). As a general guide, Banks won't lend money against a start-up business. The business is not a secured asset at this point. For £20K, you may be able to get a loan against other assets you have (such as a house, though if you've j…

Just to note, I live in central London (as in Zone 1), on around £1500 a month quite comfortably. £2k a month is excessive

Re: ASK Hn: Funding a "small" startup in London

#5
post #4

Firstly, this is not financial advice, I'm not a vc (I am a business coach, fwiw) etc. See these as generalisations, not guaranteed cases for any individual situation (such as your startup). As a general guide, Banks won't lend money against a start-up business. The business is not a secured asset at this point. For £20K, you may be able to get a loan against other assets you have (such as a house, though if you've j…

Just to note, I live in central London (as in Zone 1), on around £1500 a month quite comfortably. £2k a month is excessive

Great data point (I was actually going to ask for one, but it would have made my point a little unweildy). I certainly do live a pretty good lifestyle, plus some good debt (eg, my share of rent + mortgage is almost 1500 a month).

Re: ASK Hn: Funding a "small" startup in London

#6

Firstly, this is not financial advice, I'm not a vc (I am a business coach, fwiw) etc. See these as generalisations, not guaranteed cases for any individual situation (such as your startup). As a general guide, Banks won't lend money against a start-up business. The business is not a secured asset at this point. For £20K, you may be able to get a loan against other assets you have (such as a house, though if you've j…

Thank you for the excellent advice, and know my post was quite general, but you've hit the nail on the head with your comments.

I would love to meet for a coffee sometime - will be in touch. P.s. I'm a kiwi!

Re: ASK Hn: Funding a "small" startup in London

#7
post #4

Firstly, this is not financial advice, I'm not a vc (I am a business coach, fwiw) etc. See these as generalisations, not guaranteed cases for any individual situation (such as your startup). As a general guide, Banks won't lend money against a start-up business. The business is not a secured asset at this point. For £20K, you may be able to get a loan against other assets you have (such as a house, though if you've j…

Just to note, I live in central London (as in Zone 1), on around £1500 a month quite comfortably. £2k a month is excessive

That's cause your in zone 1 as you've said. You don't have to pay for an expensive travelcard :)

Re: ASK Hn: Funding a "small" startup in London

#8
post #4

Firstly, this is not financial advice, I'm not a vc (I am a business coach, fwiw) etc. See these as generalisations, not guaranteed cases for any individual situation (such as your startup). As a general guide, Banks won't lend money against a start-up business. The business is not a secured asset at this point. For £20K, you may be able to get a loan against other assets you have (such as a house, though if you've j…

Just to note, I live in central London (as in Zone 1), on around £1500 a month quite comfortably. £2k a month is excessive

Same here. I might be easily more frugal than the average, but I definitely have everything I need for around £1500 per month.

Re: ASK Hn: Funding a "small" startup in London

#9

You could probably try getting started by reaching out to some EU-focused angel investors - there's quite a few in london. I keep a list on Twitter with a few who are active: http://twitter.com/#!/list/f/eu-angels There's also AngelList for Europe here: http://angel.co/europe There are also other options. Since you're aiming for 20k, which is not a high amount, you may want to try the 3 f's first - Friends, Family, F…

angel.co ! That was the site I was after ... will check it out, thanks :)

Re: ASK Hn: Funding a "small" startup in London

#10
post #6

Firstly, this is not financial advice, I'm not a vc (I am a business coach, fwiw) etc. See these as generalisations, not guaranteed cases for any individual situation (such as your startup). As a general guide, Banks won't lend money against a start-up business. The business is not a secured asset at this point. For £20K, you may be able to get a loan against other assets you have (such as a house, though if you've j…

Thank you for the excellent advice, and know my post was quite general, but you've hit the nail on the head with your comments. I would love to meet for a coffee sometime - will be in touch. P.s. I'm a kiwi!

P.s. I'm a kiwi

Nobody's perfect.

(Actually, I'm enjoying the fact that on this side of the world we're best friends, not mortal, sheep-tossing enemies.)

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