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The site: http://productplaceme.com
I've gotten some modest coverage so far but I'd like to build up the list more before I send the first one out (Tuesday).
I've seen some clever solutions to the chicken-and-egg problem here on HN. What did you do? Or what would you do for PPM?
His advice was that "you always focus on supply first... then you shift to demand." Here that would mean to try to grab producers before promoters.
The idea is that producers are more willing to list their movies on your site, no harm done, but promoters won't be interested unless you have some movies for them to choose from.
Brian Chesky, of AirBnB, gave a talk at startup school that touched on this topic: http://www.justin.tv/startupschool/b/272180383 His advice was that "you always focus on supply first... then you shift to demand." Here that would mean to try to grab producers before promoters. The idea is that producers are more willing to list their movies on your site, no harm done, but promoters won't be interested unless you have…
Brian Chesky, of AirBnB, gave a talk at startup school that touched on this topic: http://www.justin.tv/startupschool/b/272180383 His advice was that "you always focus on supply first... then you shift to demand." Here that would mean to try to grab producers before promoters. The idea is that producers are more willing to list their movies on your site, no harm done, but promoters won't be interested unless you have…
It's hard to get producers to sign up without promoters being on board, but not nearly as hard as the opposite situation.
Brian Chesky, of AirBnB, gave a talk at startup school that touched on this topic: http://www.justin.tv/startupschool/b/272180383 His advice was that "you always focus on supply first... then you shift to demand." Here that would mean to try to grab producers before promoters. The idea is that producers are more willing to list their movies on your site, no harm done, but promoters won't be interested unless you have…
Summed up by D'Angelo: "it doesn't matter if it doesn't scale if it strengthens your position". Though I don't know how that applies to your case, if there's anything you can do to get things started.
Here are his six suggestions:
1. Signal long-term commitment to platform success and competitive pricing.
2. Use backwards and sideways compatibility to benefit from existing complements.
3. Exploit irregular network topologies.
4. Influence the firms that produce vital complements.
5. Provide standalone value for the base product.
6. Integrate vertically into critical complements when supply is not certain.
This has also been discussed on answers.onstartups.com:
http://answers.onstartups.com/questions/9332/how-do-you-solv...
http://answers.onstartups.com/questions/3623/solving-the-chi...
There are some conflicting answers:
* Joel Spolsky says: "When faced with a chicken & egg problem, you have to find a way to sell simultaneously to both sides of the equation."
* Hendro Wijaya says: "Focus on satisfying one side of the equation first. Pick the chicken, or the egg. Make sure they can see the value early in time."
Nonetheless, the discussion includes useful advice like: Low risk buy-in for one party, Partner with an existing business, and Scaffold (Greg Belote).