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Ask HN: What payment model should I adopt for my new site?

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Ask HN: What payment model should I adopt for my new site?

#1
Hi guys,

I am setting up a payment model for my new site.

The first question is do users prefer to pay a one off fee (even though that fee could be quite large) or do they prefer to pay a set of smaller monthly fees?

With regard to the payment model - I was unsure as to whether to give the user the account for free for 3 months and then once out of Beta to charge a fee for that account. Or the other option - when the user signs up they are asked what account they want - a basic account, with limited benefits, with no cost to the user or a premium account with a fee with the whole range of benefits.

Which model have you found to work better for both customer and owner?

Any advice you can give would be much appreciated.

Thanks

Re: Ask HN: What payment model should I adopt for my new site?

#2
I strongly suggest either monthly billing with a thirty day trial or monthly billing with a single free plan which is not adequate for the core user of the app, but shows it will be adequate if they go to paid.

Single payments have much to irk you as a businessman four years from now. Trust me. :(

Re: Ask HN: What payment model should I adopt for my new site?

#5
The answer - it depends. Depends on the nature of the service, your demographics, your marketing and sales pitch and other factors. I understand you are hoping for a discussion here, but you aren't likely to get anything useful out of it even if it happens. Generic questions lead to generic answers.

Read around instead. There is a ton and a half of information on the subject including lots of personal and very specific accounts. Search HN to find them. Then see which applies to your case and go from there.

Re: Ask HN: What payment model should I adopt for my new site?

#7
>The first question is do users prefer to pay a one off fee >(even though that fee could be quite large) or do they >prefer to pay a set of smaller monthly fees?

Some prefer one off fee. Some prefer paying in installments. You should offer both if you can.

Monthly payments is better for long term cash flow management of your startup. But it comes with some admin hassle.

Single large payments are better for the short term growth of your startup. And it has no admin hassle.

So why not offer both?

3 month trial is a long time. Only offer such long duration trials if you know your service is very sticky but has a long learning curve. If the learning curve is short, don't offer more than 1 month trial. If your service is not sticky, don't offer a free trial at all. A demo will do.

Re: Ask HN: What payment model should I adopt for my new site?

#8

The answer - it depends. Depends on the nature of the service, your demographics, your marketing and sales pitch and other factors. I understand you are hoping for a discussion here, but you aren't likely to get anything useful out of it even if it happens. Generic questions lead to generic answers. Read around instead. There is a ton and a half of information on the subject including lots of personal and very specif…

Thanks for this. Yeah I have been doing a lot of reading around and have found there to be no magic formula - you are right there a lot of factors that will influence my decision.

I would show the site to get a proper discussion going but it is still a few weeks away from being ready. The site is a bookmarking site and follows the pinboard model but I have over the past few months submitted some bookmarking discussion questions to try and find what people want from a bookmarking site and what currently is missing.

I appreciate that a lot of people will not pay for bookmarking but Pinboard seem to have captured a market and I believe there is still more customers to gain providing you can get the site, and the pricing model, right.

Re: Ask HN: What payment model should I adopt for my new site?

#9
post #7

>The first question is do users prefer to pay a one off fee >(even though that fee could be quite large) or do they >prefer to pay a set of smaller monthly fees? Some prefer one off fee. Some prefer paying in installments. You should offer both if you can. Monthly payments is better for long term cash flow management of your startup. But it comes with some admin hassle. Single large payments are better for the short…

That's great thanks. You are right - I prefer to pay a one off fee but I know of people who are happy to pay small monthly sums and so I think it is logical to offer both.

Re: Ask HN: What payment model should I adopt for my new site?

#10

Obviously it depends on what you're offering, but for a generic model i'd suggest a monthly freemium model - Max traction on launch with regular passive income in the future.

Yes that sounds the way to go - see above for the type of site I am offering. You are right - freemium seems the buzz at the moment. I was even thinking of a novel payment model like Radiohead (the music band) have done in England whereby they have said the customer can pay what they like for the album. I thought of doing something similar for my site - pay what you want for an account, it's risky but it is quite niche and could gain me some attention.
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