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I'm curious 1) why Sublime doesn't allow smaller payments from devs who want to support the project and 2) what entities are actually paying for licenses (government, companies with strict procurement rules, &c.)
The Expiration Date bullet answers your question basically.
So it seems they have wanted to let as many people use it as possible so they realize how awesome it is then start charging people. If they try to charge $80 I think a lot of people won't upgrade to Sublime Text 4. I know I won't because 3 does everything I need it to.
As far as who buys it, I will as soon as I get a better paying job, I've been using it for years and I can't imagine my life without it. What demographics buy it seems more like a question you would ask the ST team themselves.
After using it throughout college and now at work, I decided 4+ years of using it for free seemed to be worth the $80 for a lifetime license.
I personally can't see how $80 could be considered 'expensive' for a professional tool. My tradie friends would love to be able to buy their most significant tools for so little. I'm not an ST user, and am at (or below) the bottom end of developer income, but wouldn't hesitate to pay that for such a well-crafted piece of software.
Where's the data that Sublime HQ's individual and corporate revenue is hurting?
We're (the business unit) roughly about 300-400 developers (and growing) writing mostly Javascript every day.