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Depends on the manufacturer. Some use it to get you to use their other services. Some use it for second screen apps. Others for various on-screen info. Not sure of all use cases. I…

We just provided the technology for major TV manufacturers. Most TVs allow you to disable it, although the feature may be called something unintuitive such as "Live Plus".

I worked on that. It sends audio and/or video fingerprints (not frames, for privacy and bandwidth reasons), which are matched against a fingerprint database. Whatever people see on…