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The information the demand source tag includes things such as domain name, ad size, among other things. Most of this information is publicly available--take a look at the AppNexus …

The general idea is: 1. Get access to a DSP (either AppNexus, AOL, Doubleclick itself or a smaller DSP--there are literally dozens). DSP stands for demand-side platform, but in thi…

I have experience doing the exact thing described in this article, but not at the level of sophistication described. I still made a decent amount of money from it. All of the excha…