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The broker controls commission splits so they have all the control. The problem is that if they don’t offer fantastic commission splits to agents then the agents will go work for a…

Zillow does this at greater scale than Redfin. Coldwell Banker also has an affiliated loan arm of their business (Princeton Capital). The difference is that Redfin is a broker wher…

It’s a tech enabled brokerage but not a tech company. It’s a services company. The technology ingesting a bunch of IDX feeds and making them searchable is decades old functionality…

Keller Williams was the Compass of the 2000s, has more robust technology, more market power, and 10x more agents. They are closing 100s of billions in gross sales each year. Compas…

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