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Because many people would not spend 2.50 a month for Facebook, and their value prop of “all your friends are here” would collapse for many users. And then you have adverse selectio…

It’s not that people who want ad-free experiences are targeted , it’s that people who have money to spare every month to buy a premium experience (in this case, not be annoyed by a…

The problem with this model from the advertisers perspective is the people with disposable income who will pay for your ad free experience are the exact people they want to show th…