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As we entered 2026, I kept being asked: “have you heard the rumour about DeepMind?” The answer to life, the universe and everything is well known to be 42, calculated by Hitchhiker…

95% of AI pilots fail to demonstrate ROI. 90% of CEOs see no productivity gains. 80% of employees report anxiety despite 88% adoption rates. The data is screaming that AI adoption …

Two years ago, I was murdered by Mark Zuckerberg. And not just murdered. Obliterated. Erased from history. My digital self, two decades in the making, fully John Connor’d by the Zu…

Hi - I'm a former strat comms guy turned AI strategist. I've spent the past two years laser focused on adoption at a FTSE 250. Despite getting some strong results, we had the CFO b…

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Getting folks to care is essential in my experience. In coaching adults "what's in it for me?" is the end of my first section and forms the basis of their first prompt. Also how I …