Viewing profile — standrews

Email forwarding or just quirks of various email services and clients. Email clicks or website visits definitely a more reliable signal

It's someone opening or clicking emails 60 times (can happen!), not sending 60 marketing emails.

There's a separate technical post coming - will post a link here once it's live.

The answer here, as always, is "it depends". It almost always makes sense to not waste time on "dead" leads. Best to start there. You'll probably get the highest ROI when you focus…

Which sales leads to focus on? We were in a unique position to answer this because we connect data from marketing tools like MailChimp with CRMs like Pipedrive, plus we track web v…

Anything particular you were missing from the post? I'm the author and did my best to share everything that's relevant, but may have missed some parts.

Pipedrive does have workflow automation though.

I first started thinking about this in my previous job at Pipedrive. CRMs are like marketing software: all seem to have a very similar feature set. But if you looked closely you wo…

This is a post in itself. But I guess the main thing here is to take time for crafting a value prop before the time you urgently need it. Even if it's not perfect, start using it. …

Like a wise man once said: thank you for your feedback.

Never meant these as "do all these 10 things, and nothing else". Every startup is different and no-one should tell you what 3 or 10 things you should do. Perhaps tips #11 should ha…