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Tumblr offers advanced analytics to premium partners and brands.

But that is not how the advertising works on Tumblr. Read this for a clearer insight/explanation: http://allthingsd.com/20130518/why-yahoo-doesnt-think-tumblr...

The $14 million revenue of 2012 was not using the same business model of 2013. Ads is a new thing.

But why? Why just consider switching? Why not wait to see what, if anything, actually changes? And if those changes are for the better? You had a valid reason switching from Wordpr…