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Qualitative data is OK, but without a really strong understanding of social theory and stuff like desirability bias there's a big risk of not asking the right questions and making …

Next step is to take some input about user preferences and generate a personalized ranking of places to go. Here's a quick stab at building a 'personalized' desirability index: htt…

Thanks for the article Kevin, but I am afraid that most of your audience will find that just tweaking colors or copy will not produce any meaningful results for their businesses. L…

Nice article as always, thanks Alex! What I’ve found is that a successful approach to A/B testing is really dependent on the type of company you’re operating and product that you’r…

Congrats Paras! New dashboard is looking nice, and I especially like the ability to retroactively segment results based on different customer dimensions and discover new opportunit…

Nice post, Sergey. We've been using Thompson Sampling to deal with delayed feedback, as we're dealing with data coming from mobile applications which are not always connected. The …

Right now auto-optimization only supports binary goal types. But we support A/B testing with Time and Quanity (numeric) goal types as well, so working on a solution to automate tho…