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Elie Berreby about Generative Engine Overcomplication (GEO)

Sorry, I hit my session limit by just reading the title

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AI overviews can be super frustrating and Google does not offer a master "off" switch to permanently disable, but here's my quick trick to hide these from your search results. When…

The newly published report centers on the inherent tension in the system-level instructions guiding how Gemini responds.

My prompt injections on Google’s Gemini model provoked a new leak of its internal system information. Today, I will reveal some of the data contained in the upcast_info block used …

This is the most beautiful AI research I’ve read this year! :D

Apologies for the image loading issues with Chromium based web browsers. I had strong (and incorrect) settings in place because I forgot 1 character somewhere in the config That wa…

I'm Elie Berreby, the author and I'm sharing first on HN. Using standard UTM parameters (utm_source, etc) on internal links is a dangerous anti-pattern. Architecturally, it creates…

You can email me at: rxnx8obtw@mozmail.com

Elie Berreby, head of SEO & AI search at Adorama, explains how e-commerce brands can improve their visibility in AI Search answers by using agentic commerce.

Google wrote that "structured data won't make your site rank better" Let me be clear: the official Google Search statement you read is wrong. A good structured data strategy will p…

I co-authored this short article for Malwarebytes. Ask me anything :)