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I think many of the findings are applicable to any business. I think article length always impacts virality but the sweet spot might change based on the domain. You'd have to exper…

I have not researched that specifically, but the team at BuzzSumo analyzed 120 million articles and found a similar result. They found the optimal length for an article on Facebook…

Thanks for the questions. Both the number of shares per article length graph and the shares per day of the week are averages, not the absolute values. I'll be sure to clarify that …

Great question. I'd love to have Twitter data, but last year Twitter removed share counts from their Tweet and follow buttons, so it's hard to get reliable information about how ma…

Hi Michele, There's some different schools of thought on this. A lot of content marketers and SEO experts recommend lots of articles targeting long tail keywords. However, the newe…