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mng?

I spend $5m a year on programmatic ads, so I think I can answer the author's questions. > What made you think advertising on a few hundred thousand sites many any sense it the firs…

My opinion is probably skewed, I only do rtb and no direct buys, so my categorical targeting is somewhat different than what OP is doing. BT generally does better for me because da…

I'm op, forgot the password I used. I have no publisher side experience, and I only do rtb - no direct buys. Traditionally BT generally does better for me. Data quality tends to be…