Viewing profile — pmcgrathm

Contrary to the belief that advertising is less data-driven, the complexity and dependency on feature-rich data sets has increased over time. Redundant targeting sometimes happens …

Product management 101; never choose a an objective metric without setting guardrail constraints.

"For users who opt in, Brave can deliver better quality ads, without the risk of personal data leakage. We do this by using local machine-learning to understand the user better, an…

This sounds like a good fit for a friend of mine, but he'd need some kind of documentation to even consider showing up. Do you have anything about the platform that you're willing …

Shooter w/ self-inflicted gunshot wound to the chest. Handgun pulled out of purse.

Per a SWAT officer - his team has not been activated, which means the situation is under control. Apparently an attempted murder/suicide. Female shooter. 10-20 shots fired and mult…

As someone who is a product manager in the commercialized AI SaaS space, the most important pieces of feedback I would give a new PM here: 1)Don't let your -brilliant- colleagues t…

They can work in conjunction - In the domain of website optimization, where visitor attributes are often greater predictors of value than website content, a system driven by search…

>This is a tragedy of the Internet ad industry. There is a finite amount of eyeballs, and the amount of companies with a substantial money wanting to sell you a face lotion will al…

As someone who has been responsible for a bit north of $1B in profitable, attributable digital ad spend in my career, I can say with conviction that the problem comes down to analy…

To be fair (and I am not trying to defend these 'Slick guys'), sometimes there is a lot more happening behind closed doors that a PM might let on. Fights for resources, maintaining…

Netflix and my current organization religiously practice 360 degree feedback. For my own projects, I practice 360 degree feedback as well. I don't think a team or organization can …

PM @ a well funded AI startup. Previously PM at Netflix. Management consultant prior. Undergraduate degree in Psychology. Background in marketing/business and customer acquisition.…

It isn't the ad itself that is causing those streams of requests, but rather the ad technology vendors buying or selling the data from the ad server from which the ad was delivered…

It isn't the ad itself that is causing those streams of requests, but rather the ad technology vendors buying or selling the data from the ad server from which the ad was delivered…

It is surprising to me that this feels so negative to you. Every large social tech company - Facebook, Linkedin, Twitter, Groupon, LivingSocial (RIP), Tinder - have all used tactic…

Something as benign as your user agent, previous browsing activity, or individual site cookie can predict income more accurately than a regressional analysis of salary data as comp…

While there are objective indicators in terms of product:market fit, your startup has only failed when you let it fail. Most successful entrepreneurs I know that have had an exit g…

We have a great deal in common. I followed a similar path to yours, and somewhere along the way moved into the Advertiser side of the equation, where the potential upside is much h…

$300 constitutes, before taxes, around $550k. This is not unheard of for senior / director level product management or engineering hires at some large tech firms. Do not believe wh…

$60/slot from someone that is likely making 5-10X that an hour in their day job via base salary (not including stock grants) is a bit ludicrous. I like the idea, but you really hav…

I've been at NFLX for 7 months now. I agree with much of what Brendan has discussed here in terms of culture. If you are confident in your abilities it really is a great place to b…