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"Before this ruling, the companies/controllers would have said that we process no personal data, thus GDPR doesn't apply." That is not correct. These companies use TCF because the …

The whole thing is based on them declaring the IAB the controller of PII data (in this case the consent string). If upheld all the things you list will apply because these are the …

This headline and article is a gross misrepresentation of the ruling. The ruling is that the TCF consent string contains personal data and that the IAB is the data controller for t…