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In response to our previous articles, many adblockers claimed they would much rather pay a small fee for content in lieu of viewing ads. Our research reveals otherwise.

Correct, just the Klout chrome extension adding scores to Twitter =)

Interview w/ Niero Gonzalez, updates on Destructoid/adblocking

PageFair lets publishers reach out to adblock users: to explain why ad revenue is necessary to keep the site running, and ask them to support the site by whitelisting it so ads app…

You can check out this article on Destructoid to see how they used the tool (fyi- we used to be called "Block Metrics") http://www.destructoid.com/half-of-destructoid-s-readers-blo…

The tech behind the detection.

We completely agree that loud, flashing, and pop up ads are intrusive and have no place on the internet. As far as the majority of the internet, ad blocking extensions are getting …

They've already started. Google has made a deal to regain some of the $887 million they lost last year alone due to adblocking. You can read all about it here- http://blog.pagefair…

Ad blocking has already become widely used. Adblock Plus, the most popular ad block extension, reports over 150k downloads per day. Adblock (not affiliated with ABP) also reports o…

Research has shown that the problem is becoming an epidemic, with publishers losing an average of over 20% ad revenue due to ad blocking software. Tech and Gaming websites, along w…