Viewing profile — optimalrob

We will not - we intend to keep this service free. We hope that some portion of people sign up for our publisher tips, to reward journalists for great content. We take a percentage…

Open to it - I am very concerned about explicit ads being targeted to kids, but also sites that are not safe for kids. I think we would more likely look to partner with someone who…

I like Brave, and it works well! But many people want to keep using their FB/TWTR browsers.

Thanks for the suggestions!

Interesting question-> how would he prove that he once had that address? :)

So we have a separate subscription service at app.optimal.com where you can pay $5.99 a month and we will distribute 70% of that to publishers, entirely transparently. You can also…

We are not selling this information and never will. We built a safari blocker called fewerads that's in the App Store. But we found lots of users wanted to block ads in chrome mobi…

Read my medium posts (medium.com/@robleathern) to get a sense of what we are doing and why. It's easy to make money in the online ads industry but we are not going to compromise ou…

This is a slight issue, we are looking at ways to make this easier. The reality on the hosts file approach we think is that we can be far more dynamic and help protect users from b…

We'll be adding more info when we prep things for a wider consumer release. We are working to learn as much as we can and are looking forward to everyone's feedback!

Pihole is awesome! We love what they are doing and if you can't get there on trusting us but want a pure, local network blocking solution I highly recommend this project! On my med…

We get all kinds of crazy optimal spam!

Hi I'm the CEO of Optimal, Rob. We use open source lists of adservers but have had to evolve from those lists since some of them are invalid or overly aggressive. We do not and wil…

Look for ComScore studies on natural born clickers 2008-2009. Surprisingly it seems this click concentration work was never updated.