Viewing profile — nehagetschoice

Yep - the AI-generated copies in the first run are pretty generic - that's not the value add (sorry if the demo made it appear that way). The key value adds are (1) Quickly running…

+1 that's my understanding as well.

This is cool. We definitely spent weeks sitting in customer interviews, then parsing information and patterns from those into meaningful insights, and sometimes that's just so hard…

We either run experiments with higher traffic diverted to treatment (eg: 50% instead of 1%), or run it for a longer time. This is the reason why we need companies to have at least …

So far, we have seen 1) Companies like stat sig that are stand alone AB test platforms 2) Customer engagement platforms like customer.io that allow you to do A/B testing on their c…

Interesting. One of our customers just requested this today, where they want to test form fields. Are you imagining higher form submission conversions by optimizing the number, typ…

Yeah - two themes here - 1) Is copy even important? I think it is. If this post was titled, "Auto-tune experimentation for short-form content optimization", it might make half the …

Appreciate the candid comments and opinions here. I'll break it down and go over them - 1. Having access to data is not the problem we're after (most companies have the first-party…

I'm curious to learn what kind of challenges you had in your past growth roles. It would be great to understand specific examples/workflows, and how you dealt with them.

Yes, we think of this as a decision tree, where initially, copies may look different by say, user demographics and location. As we learn more about what's working well for differen…

You'd be surprised how few companies actually do any systematic copy optimization - it remains ad hoc even at the big players, which is one of the reasons we started this startup. …

Another reason (branding) why copy would look different for different products :)

The idea transpired from some of the early tools at Twitter. The actual product has nothing in it that would be considered Twitter's IP afaik. A couple of other companies we spoke …

Love the idea of doing demos on landing pages that can more easily benefit from copy optimization. We will build the next one for Intuit!

Hey, HN! We’re Neha and Kunal, co-founders of Just Words ( https://justwords.ai ). We help companies gain users through product copy optimization across any app surface or webpage,…