Viewing profile — mdcrowcroft

Do you have any stats to prove that? Not saying you're wrong, I'd just love to know what percent of sales are B2B.

Is it known what proportion of mac sales are B2B? I wonder with all the talk of layoffs, cost-cutting, and chasing short-term cashflow if we're seeing most businesses say to themse…

This is a really beautiful way to explain this kind of thing in software. When I got to this bit "I work on multi-team task management software", it really made me think though. So…

The 'intended audience' the book is written for is for the C-suite/business execs where marketing as a part of business has lost a lot of credibility which is why is serves as a go…

I think one big difference between learning marketing vs learning software engineering is the lack of a feedback loop when you start out. If you want to learn marketing properly, i…