Viewing profile — mcdonnellb

Genuine question, can you explain this a little more?

All the news and events are from 2012. Colours and fonts are better, but there's too much detail on the homepage imho.

I can relate to your intuition, but is that all you're going on? Do you know of any evidence to back this up?

Yeah, some advertisers actually hurt their own industry with really pushy ads. How mild would the ads need to be for you to be happy to turn off your adblocker? Would you tolerate …

PageFair's blog post & full report are here: http://blog.pagefair.com/2013/the-rise-of-adblocking/ Some site categories were hit much harder than 23%.