Viewing profile — mattgratt

This set of links from Jerry Neumann is pretty useful - http://reactionwheel.blogspot.com/2010/08/online-ad-tech-cur...

There's a book called 'the Art of SEO' from O'Reilly that's really quite good. As far as websites, both SEOmoz and SEObook are both great, even though they represent very different…

+1 to this. This book rocks. There's also a UC Berkeley data science class - http://datascienc.es/ - that's helpful.

Influence by Cialdini 4 Steps to the Epiphany is a phenomenal book on selling new b2b IT products. Secrets of Question-based Selling is the best consultative sales book SPIN Sellin…

Yes please - matt (at) mattgratt.com

It can. It's not as good a DR channel as paid search, simply because you're buying demographics and interests rather than intent. However, for list building and 'softer' DR actions…

There are a number of people who know what they're doing who buy smaller web companies. Typically they can network these together to get economies of scale around user acquisition …

Interesting. I would recommend adding a link to the blog in the box w/ the text. As far as link opportunities, this seems to me like something that could go in: - lists of google m…

Start a blog. Add unique content. Ask nicely from other sites like yours. 'Resource' or 'Links' pages are your friend. Ask your friends to link from their blogs. If your friends ar…

http://www.seomoz.org/blog/how-to-win-tweets-and-influence-s... 600 some tweets, still going. Works good in certain verticals - works really good in web analytics/online marketing.…

OK Now I'm at home and can write you a substantive answer. It starts here: - Marketing is Highly Situational - Different Markets Should Be Approached Differently - Tactics are cons…

Try this - http://www.forentrepreneurs.com/sales-marketing-machine/

So you can either buy your audience or earn your audience. If you want to earn your audience, you're doing the right thing. Additionally, consider guest blogging on other blogs in …

Yes. People use Blekko on GA and AdSense code to find who owns networks of sites. The solution is to use a different throw-away account for each site.

It depends what your goals are. If you're blogging for traffic/links ala Mint.com, you can outsource it. Mint outsourced their early blogging to a finance blogger they found. If yo…

Allegedly they don't take information from analytics. (Most of the important metrics they could probably get from something like G-bounces (when you press the back button and go ba…