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More broadly, but not unconditionally. They can apply reasonable (definition of that can be another point of contention) restrictions via their app review process as long as the re…

There are several reasons for a platform to not want to offer 3p interop, from security to privacy to competition, but the DMA is targeted EU regulation to mandate interop specific…

Meta’s request for interoperability is regarding their hardware, not their flagship apps, if you take it at face value. They want their glasses and headsets to integrate as tightly…

If AI can help an advertiser get the outcome they want in 1000 ad impressions instead of 5000 ad impressions (with more precise targeting or more appealing creative), Meta can 5x t…

The financial companies got higher performing ads delivered to the right people, as well as the ability to measure the actions taken from the ads. In exchange, they gave away your …

They don't. There is no semantic value to this data for them. To Google and Meta, it's an arbitrary data point. To tax companies, it is data that can utilized to either target the …

The EU issued fines to Google and Meta for billions of dollars a few weeks before they decided this data transfer would be allowed. Wonder if they'll actually be required to pay th…

EU customer data must be stored and served within the EU, and that guarantee can't be made with a federated service.

Businesses choose to send this data to the ad platforms for their own benefits - better targeting, measurement, and ML optimization of their ad campaigns. The businesses are legall…

Meta offers their own...it's not hidden. https://chrome.google.com/webstore/detail/facebook-pixel-hel... But this doesn't cover server-side data transfer. https://developers.facebo…

"Decimated" is a bit of an overstatement for a business on track for over $!00b in revenue and $40b of profit this year. The growth rate took a huge hit, but it's not like they're …

These screenshots show the difference: https://twitter.com/rohankatyal29/status/1440726365402120192 Apple enables system wide tracking of all app usage, installs, and in-app purcha…

The antitrust probe is not strictly regarding the privacy changes themselves, but that Apple did not subject themselves to the same new policy and opt-in UI. They've preferenced th…

The ruling is focused on Meta, but the order establishes a precedent that applies to ALL American companies. I'm sure Facebook, Google, and Twitter can eventually re-architect thei…

IAB Europe is the entity being fined, not their participating partners. The linked PDF says their fine is 250k euros, which is "proportionate to the infringment" and less than the …

The data being collected is a random identifier and a consent opt-in for tracking/cookies. These businesses use this framework as their source-of-truth declaring whether an interne…

In response to: how did Apple do this? Mobile app advertising on iOS has long relied on Apple's IDFA - Identifier for Advertisers - a random, device-unique, resettable identifier t…

And non-Amazon ecommerce sales (*according to one major third-party warehouse company) went down 27%. https://twitter.com/AaronandML/status/1445162492909531137

There are many immoral players in the industry, but there's nothing inherently immoral about advertising. I help people discover products and services that they love. I help thousa…

The data is sent from the advertiser to the ad platform, not from the publisher to the ad platform. The advertiser is incentivized to send accurate data for both performance optimi…

I couldn't tell you a specific site, but here's an explanation of both Google's and Facebook's functionality. FB: https://developers.facebook.com/docs/marketing-api/conversio... Go…

This is cool, but not super useful in 2021. Google and Facebook have already moved their tracking technologies beyond frontend network calls due to a rise in browser-level blocking…