Viewing profile — louisv

Who are the biggest "nice to have" SAAS companies you think could go under in the next crisis?

Because the fault here doesn't lie with ML, but with errors of judgment made by humans when setting up the targeting demographics for their ads. There's still a lot of anti-data se…

I've been following your blog for quite a while now, and I enjoy it a lot. Are there any other link-blogs that you recommend? (besides the usual ones like kottke, etc..)

I built https://www.ecommerceranker.com in this last month. It's an interactive database of the top 100 Shopify stores, with 19+ e-commerce data points available for each one. I'm …

+1 to this solution. I've been using Carrd for small landing pages ever since this summer, as it is so easy to set up and use - in less than an hour you will probably have a highly…

But consider that in Instagram's case, it's most likely just an attempt at discrediting "influencers" - which are a big parallel marketplace of ads occurring on Facebook's property…

This is 100% correct, but this list is more about knowing if some ad platform can be a good place to launch ads to a cold audience (that are more targeted for the product) - becaus…

Thanks Dan and if you need any help finding targeting options or using the knowledge base just email the address in my profile.

Just having all the targeting options under one dashboard is already a very significant improvement in the strategy step that any PPC manager must think about. All the stress and e…

Not for job offers, as that would break Federal law - but for all else, it's good to go (but very ineffective just by itself).

I'll probably do it in a version 2.0 of my knowledge base, but almost every platform offers the exact same type of retargeting, so it's not that insightful.

Sure aresant, just email the address in my profile - thanks.

It's great for knowledge bases. Plus, they allow direct export of any page to PDF so it has half-replaced Google docs for me.

In my experience, it really depends on how the product fits their audience. In general, I don't think most products can find good ROI when using Youtube influencers, simply because…

One unexpected effect that could arise from this for Facebook, is that people using this feature could start displaying negative emotions towards the main app. All it takes is a ba…

I've also dealt with a lot of Instagram influencers for sales promotions, and there's one factor that I found has correlated a lot with the success of my campaigns: The fact if the…