Viewing profile — le205

I have found that KPIs are a useful addition to an OKR framework. Objectives are usually big and ambitious, but need to be pinned down using Key Results. Key Results are the defini…

I run a ~20 person digital marketing company and we are experimenting with a 4 day week this summer. Everyone has Fridays off in June and July. Pay is unchanged. Fundamentally it s…

More revenue per page view - but its likely that negative or controversial content will get shared more and drive more overall traffic/impressions. So not sure how much of an effec…

Very much agree with this comment. It’s quite likely that the AMP pages received incremental impressions in lower positions, which reduced the overall average position but increase…

The main problem here is attribution - and with many ad platforms pushing the 'viewthrough conversion' metric, it becomes very messy when hundreds of millions of users start gettin…

This also happens in reverse - recruitment agencies bidding on names of prospects. Certainly got my attention when I was first targeted by this approach.

How much traffic do you think they actually lose by not having Nissan.com? I would have thought as soon as someone looking for Nissan cars visits that URL, they would realise it wa…