Viewing profile — jlinowski

1) Agreed that the smaller the effect, the more statistical power (usually from a larger sample size) you need to detect them. But to assume that all changes have tiny effects, and…

Facebook is known to run countless online experiments – most of which are kept secret. Luckily for us we have the Internet Archive that allows us to pry into these possible design …

Does anyone else see a problem with a session based approach to a/b testing (that Google Optimize uses)?

Sure. But the idea is to do a quick ice breaker project that can later turn into a larger one down the road. Hence in that case a $500 - $2000 structured project makes sense, I thi…

I don't think customers want to buy YOUR time. They want to buy THEIR results for THEIR business with as less of your time as possible.

The question I recently have asked myself was this: on these structured or productized pages, should we push the customer to a low friction gradual engagement lead generation actio…

Wanted to share ... that we will start writing about some of our best conversion optimization stories, with real data, starting in early May. Any thoughts on what makes an awesome …

My response to the article: http://wireframes.linowski.ca/2012/12/calling-your-bull-the-... I think it's stretched. Interfaces still have good characteristics.