Viewing profile — jessefrederik

Thanks a lot! :-)

I agree that advertising as a whole might be a bubble. In fact, my next piece is about TV advertising which is arguably worse. See: https://papers.ssrn.com/sol3/papers.cfm?abstract…

This is an empirical question. I suggest you read the research I cite. For Facebook: https://www.kellogg.northwestern.edu/faculty/gordon_b/files/... For display ads: https://www.ae…

Hi this is the author of the article. You're just making the exact mistake this article is about: you assume people who click on your ad and then buy something, bought something BE…

Hi, I'm the author of the article, and I don't assume all online advertising is Google search. I also cite research on display advertising (meta-study of 432 display experiments on…