Viewing profile — jegolden1

The reason is that there is tons of money still flowing, because accounting is an industry that is easy to pitch to an investor in 2024. 1. It touches everyone 2. Everyone finds it…

And fourth maybe don't name and shame the poor salesperson.

Tracks with what I've seen from other companies that tout their accounting AI/automation. Never measures up .I was never a customer - did Bench overpromise to their customers direc…

Q - is it that the strategy was at odds? Or was it that the software wasn’t good enough yet, so expensive bookkeepers were required to supplement?

Accounting startups that rely on automation are doomed to fail. Customers demand perfect accounting at automation-reflective prices. It’s just not possible. Check out story of scal…