Viewing profile — jeffg2026

been on both sides — A musician who didn't know what BS.1770 was, then solo dev who built the chain. The hardest communication problem isn't dev→dev, it's dev→customer. You sell DSP to people who couldn't care less about "linear-phase" or "M/S processing" — so I stopped explaining and built an A/B preview. The user hears it, comparison is instant, decision is theirs. "Hearing is believing" outperformed every piece of technical copy I tried.