Viewing profile — gergo_v

Disclosure: I also work for a company that specializes in fighting advertising fraud. I think this is either willful ignorance or a complete misunderstanding of the fraud ecosystem…

They've apparently updated their adwords policy regarding this. Now it's a matter of enforcement: http://ipensatori.com/2015/03/20/google-update-to-software-d...

I've worked with quite a few pieces of security software that rely on user tracking, and the referrer information was only used (if at all) to tie-in with other parts of the system…

While the concern for user privacy is certainly understandable, abolishing the HTTP referer does not solve the issue. In fact it can be argued that it could do harm than good - bas…

The problem with that, and "native" advertising in general is that it's a form of affiliate marketing, where the brand has little to no control over how obnoxious and spammed the d…

A phone room or boiler room operation will not stop ransomware - in fact quite often it's another sort of scam in itself. Here's a short article explaining the process and the Verg…

Most of these bots seem human by traditional tracking systems (Google, Facebook) because they posses the same browser cookies as the human user who's machine is infected.

Branded campaigns for example have no such easy way to measure conversions - and since multiple advertisers at the same time get hit by a fraud operation at different rates, the lo…