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Do you remember when ads were called out in gray? Now most non-techy people I know seem to click on the first entry (the ad), converting good SEO into a payment to Google.

One point I make is that even if Google makes significant money from bad ads, they still may be incentivized to ensure the experience is not substantially diminished (i.e., there's…

While I agree with much of the sentiment (esp in today's Silicon Valley), there are a bunch of caveats: - A lot of ideas sound dumb when they first come out - A lot of signals are …

What do you think are additional things that Google could do? I can imagine how hard this is to police. For example: - Let people mark different links as spam - Hire a larger team …