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I had spent years building a reputation in various forums, chat rooms, etc. I had released some free software that a bunch of people used. So it wasn't hard to get users when I rel…

There definitely is for excel. Both for consumer add-ins and internal business add-ins. I've thought about it, and even started on the idea a few times, but have given up. There ar…

I was quite lucky. It will help fund an early retirement.

Yes, about half my code and effort is handling stuff that an "app store" usually would.

Ha. And given how much of the world runs from excel sheets, I'm very surprised it's not a more popular business model.

I sell an excel add-in that integrates with some popular trading software. It makes life easier for traders. It has a couple thousand users paying around $10 a month. That's about …